Is email marketing a priority for your business in 2023? Are you looking for the best email marketing software?

1. Moosend

Moosend is an affordable email marketing service for small businesses. It has a suite of powerful marketing automation features, email list building tools, landing pages, and more. You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template. The nice part about Moosend is that they offer marketing automation features to all plans. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers. All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, an AI engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more. Moosend offers a 30-day free trial with an unlimited number of emails (no credit card required). After that their pricing starts at $9 per month for their Pro plan which includes a landing page builder, transactional emails for eCommerce websites, team management, and more. Moosend offers detailed email analytics that shows you essential metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.

2. HubSpot

  HubSpot is one of the most well-known software in the CRM and emails marketing space. Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business. You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors. Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber. HubSpot comes with all the powerful feature you’d expect from One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more. Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools. The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.

3. Drip

Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy. Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads. Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation. We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation. Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts. Drip offers a free trial, and their plans starts from $49 / month which includes all their features. Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners. What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales. Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.

4.AWeber

AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing. Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress. You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights. AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation. Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials. AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.

5. Omnisend

Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution. They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification. Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans. Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more. The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more. Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features. What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world. Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.